A Primally Playful
Foundation
Sponsor a Teacher
A nonprofit on a mission

We are changing the trajectory of mental health through the power of play.

Youth happiness has been falling since 2012. We train teachers, transform workplaces, and give kids the skills for real, lasting joy. It begins with play.

100% of our service profit funds a happier classroom that needs it.
Photography
Hero imageJared and a roomful of kids, mid-play.
Placeholder for a real photograph of Jared with children, mid-play.
2012
the year youth happiness began to fall
74%
of deaths worldwide are lifestyle related (World Health Organization)
DOSE
the four happy chemicals we teach kids to earn
100%
of service profit funds happier classrooms
01 / The shift

Something shifted in 2012. We know how to shift it back.

2012

When smartphones passed half the population, in-person time with friends, sleep, exercise, self-esteem, and well-being all began to fall. At the same time, anxiety, depression, and loneliness climbed sharply, in some cases quadrupling between 2012 and 2019.

The hopeful part: happiness is a set of skills and habits, and skills can be taught. We make that teaching joyful, so it actually lasts.

Read our story

02 / The science, made simple

Meet the four happy chemicals.

Screens hand these out cheaply and leave the brain drained. We teach kids and teams to earn them naturally.

Motivation

Dopamine

Earned by pursuing goals, big and small.

Connection

Oxytocin

Earned through trust and real friendship.

Mood

Serotonin

Earned in sunlight, gratitude, and purpose.

Reward

Endorphins

Earned by moving the body and laughing.

03 / Work with us

Hire the experience. Fund the mission.

Engage us for your team, school, or stage. The profit does not pad a bottom line, it sponsors teachers in classrooms that cannot afford one.

Team-Bonding Play-Shop
From $5,000Companies & teams
A high-craft experience that turns colleagues into a genuine team through play, movement, and connection.
Happier Schools Teacher Training
From $10,000Schools & districts
We train your teachers to run a classroom kids love, and to teach happiness, mental health, and screen literacy.
Keynotes & Talks
TailoredConferences & events
Book Jared to wake up your room with a talk on play, happiness, and escaping the screen-time trap.
Self-Paced Happiness Course
$297Lifetime access
The 10 Habits of a Joyful Life, on demand. Every purchase sponsors a teacher.
Primal Play Workshops
$297Per workshop
Primal Movement and Primal Combatives. Get out of your head and back into your body.
1:1 Life Coaching with Jared
Free introLimited spots
Build the habits of a joyful life with a coach in your corner. Includes the full course.
04 / The model

Your fun becomes their future.

01

You play

A company books a play-shop. A leader hires a keynote. Someone enrolls in the course or coaching.

02

We fund a teacher

The profit sponsors a teacher in an under-resourced school or orphanage, here and abroad. $297 sponsors one.

03

Kids thrive

That teacher runs a classroom kids love and teaches the habits of a joyful life. The trajectory bends upward.

Your habits determine your success, your health, and your happiness. What you do consistently, you become.
Jared Hippler  /  Founder & Chief Fun Officer
Join the movement

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