A Primally Playful Foundation

Six design directions. Pick a favorite.

Same content and message, six distinct visual personalities, all built to a high editorial standard. No stock-template feel, no clutter. Open each, then tell us which one feels like the Foundation.

Note: photographs are labeled placeholders for now. The real images of Jared and the kids drop into those exact slots once a direction is chosen.

01Our pick

Editorial Warmth

Magazine elegance. An expressive serif (Fraunces), warm paper, a single clay accent, numbered sections, and generous whitespace. Confident and human.

Fraunces · Inter · warm + clay
View direction → 02

Quiet Confidence

Swiss minimalism. Inter only, near-monochrome with one deep-forest accent, precise grid, hairline rules, and a lot of calm air. Modern and assured.

Inter · monochrome + forest
View direction → 03

Bold Optimist

High-impact and modern. Space Grotesk display, confident color blocking in warm amber and ink, oversized numerals. Energetic without being loud.

Space Grotesk · Inter · amber + ink
View direction → 04

Timeless Institution

Classic and trustworthy. Playfair Display over Source Sans, ivory and burgundy with fine gold hairlines. The look of an established, respected foundation.

Playfair · Source Sans · ivory + burgundy
View direction → 05

Calm & Grounded

Serene wellness. Lora and Inter, muted sand and sage, soft edges, slow gentle motion. The aesthetic of a brand that helps people breathe.

Lora · Inter · sand + sage
View direction → 06

Warm & Human

Friendly, grown up. A characterful grotesque with a warm coral accent and restrained soft corners. Approachable and optimistic, never cheesy.

Bricolage / Figtree · Inter · warm coral
View direction →